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Île de La Réunion: A Webseries to Enhance the French Island



The regional committee Île de La Réunion Tourisme (IRT) has launched a new webseries dedicated to the promotion of the island Réunion and enhancement of its landscape heritage, tourist and natural. The goal is precisely to promote the destination among international tourists. The web series, produced by Endemol, it is composed of 10 episodes of about 3 minutes each, each of which has a different main character. 

The wonders and the wide range of activities and attractions of the island are told through the experiences of very influential personalities on the web and in their respective fields. The cast consists of: Guillaume Néry (french champion of apnea, over 37 million views on YouTube); Jean-Baptiste Chandelier (paragliding champion, more than 7 million views on YouTube); Andrea Dabene (photographer, more than 380,000 followers on Instagram); Kristin Frederick (californian chef and founder of the celebrated food truck "Le Camion qui fume"); Antoine Bizet (professional freerider); Chloé Gattison (fashion blogger); Caroline Ciavaldini (french climber); Fran Giffard (illustrator of birds); Patrick Baud (french writer and animator) and Slimane-Baptiste Berhoun (actor, writer and director). The web series is available on line on the site, on YouTube channel and on the Facebook page of IRT. From July 12 to September 13, can discover a new episode of the series every tuesday.

To watch the first four episodes of the series, click on the LINK button:

Stefania Ingrassia

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EmergingSeries  is par of The Observatory of Digital Media

The OBSERVATORY  of Digital Media investigates the scenario of contemporary media related to Web and Mobile, focusing especially on Web Cinema, Web TV, Webseries, Webdocs, Apps, and Social Network. It focuses its analysis on the relations between technologies (device and software), market, fruition models, narrative practices and forms, information construction, platforms, user profiling, forms of sharing, participation, circulation, and interactivity: Cross-media and Transmedial Storytelling, Gamification, and Convergence.



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